The People’s Republic of Desire: Inside China’s lucrative livestreaming craze

“People’s Republic of Desire” takes the viewer into the lucrative and exploitative world of YY.com.

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Distinct characteristics of key e-commerce players in China you need to know

Editor’s note: A version of this post by Rachel Zheng first appeared on Jing Daily, the leading digital publication on luxury consumer trends in China. It’s clear that domestic luxury consumption in China has been heating up, and e-commerce represents a key opportunity for brands to sell to digitally savvy Chinese consumers. According to KPMG, approximately 50 percent […]

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