How’s Your Annual Bonus? The Chinese Startup Luring Talent with a Tesla


The Chinese lunar New Year is just around the corner. Around this time, expectations among Chinese office workers are high in anticipation of the traditional year-end bonus. For most workers, it’s a pleasant extra, not a windfall. But what if the incentive for this year takes the form of a car—a Tesla?

It may seem like a daydream, but this is exactly what is happening to the employees of WiFi Master Key (our translation), a startup backed by Chinese game developer and publisher Shanda. The firm is handing out a surprisingly generous year-end bonus this year by rewarding every member of staff with more than four months at the company with a Tesla.

A company representative disclosed that dozens out of the fifty current employees will receive this reward, but declined to name the specific number. It will cost the startup more than RMB30 million (US$4.8 million) in total, at current prices (RMB734,000 for the Model S) in the Chinese market. The first batch of eight employees received the cars last week. The electric car manufacturer also confirmed the news.


Growing out of Shanda’s Innovation Institute, WiFi Key Master is a mobile app that automatically connects your devices to public WiFi networks when in range. The app claimed more than 500 million users as of the end of September last year, and 230 million monthly active users. It claims to have free access to 120 million WiFi hotspots across China.

“Talent is the key determinant for the success of high-tech companies. Through this move, we want to show how much we value and respect our talent”, said Chen Danian, the startup’s founder (and twin brother of Shanda CEO Chen Tianqiao).

In recent years, China’s booming internet companies have given lavish year-end compensation to employees in a bid to keep them motivated, retain their best workers amid tough competition for talent, as well as to display the company’s exuberance.

This trend is led by the Chinese IT triumvirate known as the BAT (Baidu, Alibaba, Tencent). Baidu’s bonus pool hit a record this year, with one top performer getting a bonus equivalent to 50 months’ salary. One Alibaba employee showed off online, saying his bonus was worth more than 100 months’ pay. Tenceng has yet to distribute its year-end bonuses, but it’s rumored that staff at its gaming unit received a 68-month bonus last year.

Internet companies topped China’s year-end bonus list with an average reward of RMB39,873 last year. Shanghai, Shenzhen and Beijing took the three top spots with average bonuses of RMB8523, RMB8235 and RMB7855 respectively, according to a recent survey by PXC.

Image credit: WiFi Master Key

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Push Notification Service Getui Announces Eight-digit Dollars Series B Funding


Getui, a Beijing-based third-party push notification service provider, has closed an eight-digit dollars of Series B financing led by SAIF Partners, with the participation of all existing Series A investors including U.S. venture firm WI Harper. According to the company, the proceeds will be used for research and development, marketing and branding.

Upon release of the funding news, Getui rolled out its 2.0 version “Smart Push”. Based on basic push notification features, Smart Push is enabled by a user tagging system to determine what their users need most of, and then, targeting notifications to specific groups to achieve the best notifying effect and avoid being intrusive and annoying to app users.

Getui is a push notification service targeted at both iOS and Android platforms, helping app developers to engage and reach their user bases more quickly and effectively. App developers can set a specific time to send notifications, which are presented in diverse forms of text, picture, and media that developers can select according to their needs.

Getui also offers data analytic reports that show metrics on how many of the notifications were clicked and opened, and which platform has a higher reaction rate, etc.

The company has an installed app users base of 2 billion, covering 600 million mobile devices and 80K app developers as of July 2014. Getui claimed it has occupied over 90% of the third-party notification service market in China. The startup is now working with clients like Weibo, PPTV, Changba, Boyaa and China Merchants Bank.

Getui is founded in 2010 by Fang Yi, a serial entrepreneur who started his entrepreneurial career in 2005. The company previously released Gexin, a free messaging tool recorded 17 million users by 2013. Like other phonebook-based messaging services, Gexin was trapped in development dilemma after the release of Tencent’s dominating IM app WeChat. The company then pivots its business focus to push notification and rolled out the namesake product Getui in March 2012.

Getui, by the way, just kicked off a program to boost the development of app startups. Any team with less than 5 million registered users or under RMB5 million (around US$ 806K) of funding can apply for its free service.

Of course, Getui is not the only player in this market. In addition to its major startup competitor how much does viagra cost per pill in canada, big Chinese Internet companies, including Tencent, Baidu and Alibaba’s Umeng, are also offering push notification services to apps who use their developer-facing services.

image credit: Getui

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10 Startups You Can’t Miss in China’s Burgeoning Women-Focused Service Industry (Part II)

Let’s pick it up where we left off on women-focused startups (click here for Part I).

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Lmbang is a Shenzhen-based mommy communication website where mothers can share and exchange tips on various topics of child rearing, slimming, beauty makeup, emotion, delicacy, sexual health, etc. Most of the users are moms who are born in 1980s and 1990s, a group that is open to new and cool stuffs in baby care, parenting, fashion, etc. The platform has more than 20 million registered users with around 2.6 million daily active users and a monthly retention rate of 60%. It just netted US$20 million of Series B financing this June.

7. Iyaya


As one of the earliest baby and maternal communication platforms in China (founded in 2003), Iyaya divides users into different groups according to information they submitted upon registration, like birthday of their babies, location, among others. The site has  launched an e-commerce channel to integrate merchants that sell formula, diaper, etc., or offer postpartum workout and early education services. The platform monetizes by charging service/ad fees and shares revenues with merchants. Its revenues reached around 100 million yuan (around US$16 million) as of present. Iyaya has registered more than 20 million users.

Zhang Liang, founder of Iyaya, also founded Mmbang, a mobile maternal community that claimed 10 million users.

8. Yaolan


Yaolan is an online parenting web portal, community, and education platform. Founded in 1999, the company offers quality information and education services to pregnant women and parents of 0-6 year-old in China, cooperating with over 400 experts in pregnancy, gynecology, early education, baby care, phycology, etc. The site has more than 10 million registered members.

 9. SoYoung


SoYoung is an online community where users can share their experiences on having plastic surgery operations and post-operative care tips. The site has more than 500K registered users with 100K of active users, most of them are women. The company is founded by Jin Xing, former execs at, Mop and Tencent, in March 2013.

10. Aibaimm


Started as a group on Chinese popular instant messaging tool QQ, Aibaimm is an invitation-only mom community that focused on high-end users. In addition to offering maternal and children care information, it cooperates with several high-end obstetrics and gynecology hospitals in China for group-buying business. The site has more than 50K registered users and around 30K active users.

image credit: Shutterstock

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